Critique: Using a chalkboard theme definitely gave this designer a lot of creative freedom. Using an erased, used chalkboard texture for the background was very creative, as it fades from lighter to darker as it reaches out, which draws the eye in to the information in the center. They made this fun with using lines that appeared hand drawn to separate information, and each page offers new elements to keep things interesting. This is a menu design that really does well in incorporating the feel of the logo with the entire piece.
Wednesday, November 20, 2013
Menu Research: Shishalove
Shishalove Menu:
Critique: At first glance, it looked like a nice piece. Looking closer, the way the information is organized makes the menu difficult to read. Everything, from the headers to the items and descriptions and prices, is centered. This makes the eye jump left and right when reading through because the center alignment makes for a jagged edge on each new line of text. Also, there's an awkward space between headers. Assuming that each page is made with two columns of info, the left column would have it's information aligned left, while the right column has it's information aligned right. Rather than doing the same with the headers, they aligned them center, which throws off the structure even more. It's just not a very readable design.
Tuesday, November 19, 2013
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