Wednesday, November 20, 2013

Menu Research: Dressage | Brand Identity

Dressage Menu:



Critique: At first, I thought I was really into this design, but when I started to try and explain why I liked it, I couldn't think of what to say. Overall, it's just uninspiring. It offers the information well enough, it's easy to read through and there's nothing overly complicated about it. However, there's nothing unique to set it apart. There's no personal touch to enhance the design, no real style. It sort of feels like a word document. I love the logo and the cover, so incorporating a bit of that could enhance in the inner pages dramatically.

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