Tuesday, November 19, 2013

Water Bottle Research: Mineral Water High Fashion Campaign

Mineral Water:


Critique: This is a label design that properly combines illustration and type fluidly. The designer used wispy, whimsical type to accent the the wispy, whimsical lady illustrations, and it works without getting lost or feeling out of place. However, above the brand name, there's an arched line of text, and that does feel a little out of place. The arched line doesn't flow well with the lines of 'mineral', which you could say arches in the opposite direction, leaving a strange gap between the two. 

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