Tuesday, November 19, 2013

Water Bottle Research: Sirma

Sirma:


Critique: This is another minimalist design, but it has more details to explore. Instead of excluding parts of it's already simplified design in it's alternate label like S water did, Sirma alters colors and plays with new type faces and sizes. I feel like the white on light blue might be a little difficult to read on the first label, but it would probably look better when actual size. The hierarchy of type frames and accents the big and bold label on both designs, however, the thick stripe across the top feels heavy. Instead, a thinner strip could replace it, and the thick stripe with its text could be moved to the bottom of the label, which would help underline everything and balance out the design.

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