Monday, September 9, 2013

Kinetik Poster Research: The Year Was 2005

 The Year Was 2005:

Designed by Alex Banks

Critique: This poster reads as loud, and not just because of the generous use of yellow. The purpose of the poster is to greet the new year, and it has a few details that follow the theme well. The copy is tightly packed together with different weights and fills, which reads as energetic, and it's still legible. They also use a relatively faint but eye-catching yellow for the main color. My only problem is that, even with the loud color, the poster can be easily ignored. The viewer sort of has to dig for the message the poster is giving, and I think the black bar at the top could either be moved to the bottom, or even expanded to a full border to make the poster pop more.

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